Seamless Live Production in the Cloud with JPEG XS in APAC

Broadcasters in the APAC region are increasingly wanting to transition to the cloud because their existing hardware-based systems prevent them from managing their resources efficiently, and at the same time don’t provide the flexibility and agility required to easily adapt to evolving viewer demands and market factors. In scenarios where complex multi-channel operations are being run, transitioning to the cloud can offer improved scalability, flexibility, agility and efficiency.

For operators broadcasting both live events and prerecorded programming, maintaining continuity after transitioning to the cloud is important to ensure seamless live-production workflows that deliver high-quality content with minimal delay. While traditional hardware-based broadcast infrastructure supports real-time delivery, replicating this in the cloud can present challenges due to the latency introduced by cloud and IP-based systems. Latency is especially relevant in live TV production, such as sports, where the time between capture and delivery can significantly affect the viewing experience.

As part of a transition to the cloud, broadcasters can select our cloud playout solution, Veset Nimbus. As an all-in-one cloud playout platform for advanced channel management, leveraging Veset Nimbus enables broadcasters to improve operational efficiency and rapidly launch new channels or services as required to meet the growing expectations of audiences.

Veset Nimbus also supports JPEG XS, a relatively new video compression standard designed to provide visually lossless quality at very low compression ratios. Unlike other formats, which focus on achieving maximum compression, JPEG XS prioritises maintaining image fidelity while offering incredibly low latency. This makes it particularly suited for applications where speed and visual quality are critical such as live production. With Veset Nimbus’ support for JPEG XS, broadcasters can deliver high-quality, low-latency live TV content across multiple platforms.

Additionally, Veset also supports Multicast networking, which enables broadcasters to transmit live video feeds easily to both Nimbus and multiple other third-party products without complicated unicast solutions. This is particularly valuable for broadcasters that might be operating a complex multi-channel operation. Nimbus’ Multicast capabilities allow users to simplify live content delivery and benefit from greater flexibility around content distribution.

With both JPEG XS and Multicast networking integrated into Veset Nimbus, users can benefit from the features of cloud playout with the same quality and reliability as traditional broadcast infrastructures.